Records are checked against the Sonar demographics file provided by TRAC - The Research & Analysis Consultancy.
This service is costed on a per lookup basis.
This service requires the following data to be available before it can be used:
- Address
There are no options that can be configured for this service at the upload stage.
There are no options that can be configured for this service at the download stage.
This service adds the following columns to your output data.
| Name | Description |
|---|---|
| Sonar Code | Sonar Code
The code from the Sonar file for the address that the input record has matched to. The code outlines the demographic most likely to exist at the postcode provided, the code is a combination of a Lifestage and a Wealth Quartile. |
| Title | Title
Name of the demographic group linked to the Sonar code. |
| Percentage Of Households | Percentage Of Households
Percentage of households with this code. |
| Lifestage | Lifestage
One of the following demographic lifestage codes:
|
| Wealth Quartile | Wealth Quartile
One of the following demographic wealth quartiles:
|
| Wealth Ranking | Wealth Ranking
Demographic wealth ranking. |
| Description | Description
Full description for the demographic code. |