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DescriptionRequired DataUpload OptionsDownload OptionsOutput Columns
Demographic Profiling
Provides demographic information for matching records.
Description

Records are checked against the Sonar demographics file provided by TRAC - The Research & Analysis Consultancy.

This service is costed on a per lookup basis.

Required Data

This service requires the following data to be available before it can be used:

  • Address
Upload Options

There are no options that can be configured for this service at the upload stage.

Download Options

There are no options that can be configured for this service at the download stage.

Output Columns

This service adds the following columns to your output data.

Name Description
Sonar Code
Sonar Code

The code from the Sonar file for the address that the input record has matched to.

The code outlines the demographic most likely to exist at the postcode provided, the code is a combination of a Lifestage and a Wealth Quartile.

Title
Title

Name of the demographic group linked to the Sonar code.

Percentage Of Households
Percentage Of Households

Percentage of households with this code.

Lifestage
Lifestage

One of the following demographic lifestage codes:

  • A = Young singles
  • B = Young families
  • C = Families
  • D = Mature families
  • E = Empty Nesters
  • F = Retired
Wealth Quartile
Wealth Quartile

One of the following demographic wealth quartiles:

  • 1 = Affluent
  • 2 = Comfortable
  • 3 = Less Comfortable
  • 4 = Struggling
Wealth Ranking
Wealth Ranking

Demographic wealth ranking.

Description
Description

Full description for the demographic code.

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