Tidy the supplied name, standardising casing and punctuation.
The gender is derived from the name where possible, and standard formal and informal salutations are generated.
This service is costed on a per record basis.
This service requires the following data to be available before it can be used:
- Person Name
The following options can be configured for this service at the upload stage.
| Name | Description |
|---|---|
| Separated Name | Separated Name
Splits a combined name into separate title, forename, middle name, surname and suffix fields to allow you to search your customer database more easily. |
| Gender | Gender
Adds a column to your data indicating if the person is believed to be male or female based on their name. |
| Salutation | Salutation
Appends the salutation that should be used when addressing the customer in a letter. |
| Name Data Level | Name Data Level
Indicates the amount of name information available for the customer. |
There are no options that can be configured for this service at the download stage.
This service adds the following columns to your output data.
| Name | Description |
|---|---|
| Title | Title
Title extracted from your name field or assumed where possible. |
| Forename | Forename
Forename extracted from your name field. |
| MiddleName | MiddleName
Middle name extracted from your name field. |
| Surname | Surname
Surname extracted from your name field. |
| Suffix | Suffix
Suffix extracted from your name field. |
| Gender | Gender
Gender derived from the forename, blank if forename is ambiguous e.g. Alex. |
| Formal Salutation | Formal Salutation
Appropriate text to use for salutation in a formal letter. |
| Informal Salutation | Informal Salutation
Appropriate text to use for salutation in an informal letter. |
| Name Data Level | Name Data Level
Amount of name information available. |